Getting clients is one of the biggest challenges both seasoned and new freelancers face. There’s a tendency to rely on super competitive freelance sites or traditional tactics like referral or cold pitching, but these usually become draining and unsuccessful. Content is key and as a freelancer, I’ve discovered content lets me show potential clients my expertise, personality and how I can help their business grow. This has increased the number of leads and clients I work with. In this presentation, I'll share how you can develop a content marketing plan to attract your dream clients.

Ever take the time to write a detailed note, only to misplace it later on? Or how about investing hours into a note-taking system only to realize that while it worked really well at first, it didn't scale when it came to what you needed in reality. 

In this talk, you'll hear from my personal experience with trying out different note-taking systems and dealing with the loss of migrating to each new tool in an attempt to find a note-taking system that would work for me. We'll talk about what is broken about traditional note-taking methodologies and software, and look forward to what's possible with the recent innovation that's happening in the space.

The most challenging part of a presentation is typically not deciding what to say, but how to say it, and how much to say about it. This skill can take years, if not decades, to hone. This talk will present an easy to follow framework for planning and preparing a presentation on any topic based on the audience, including a checklist that viewers can use on their own.